BestSecret Design Office Gives Bavarian Headquarters Luxurious Appeal
BestSecret, an online members-only club for luxury fashion, adds an office in the center of the Bavarian capital to its new headquarters in the Munich area. Designed by Henn, the workspace features a HackTable throughout its seven floors and space for about 125 employees. Interior design details echo the identity of a brand focused on curated luxury, with modern touches like exposed concrete ceilings, a neutral gray shade on the walls, and generous textile materials.
Workspace Located At ICampus Amiable Accessed From Various Directions
Situated on the newly developed iCampus at Ostbahnhof, the new BestSecret office is located in a seven-story new build designed by architectural firm LRO Lederer Ragnarsdóttir Oei. Facing the city center, this building occupies the site’s northernmost end. An urban axis opens a panoramic view across the Werksviertel and out of town all the way to the Alps appear on the horizon.
Colors And Materials Establish Tangible Relation To Digital Aesthetic
Reduced and timeless in nature, the BestSecret brand aesthetic sets the stage for featuring upscale fashion brands in the digital space. The interior design conceived for the new headquarters toys with this idea to transform it into a tangible space using carefully selected colors, materials, and objects. A warm gray shade on the walls works in concert with exposed concrete ceilings and light gray seamless floors to create a neutral backdrop that makes the building the physical equivalent of the digital brand identity. Reflective and mirrored surfaces expand the space visually, while generously applied textile materials establish a reference to the world of fashion.
Dynamic Textures And Materials Create An Industrial And Modern Appeal
Contrasting textures and shapes – cool mirror surfaces versus warm wood, sturdy metal versus gentle, flexible textiles – lend a clear and coherent appearance to the interior space. The industrial appeal of raw surfaces such as architectural concrete and galvanized metal intriguingly contrasts with homely, custom-made wooden furniture that extends along the outer walls to incorporate small benches and shelves.
Transparency Ensures All Floors Have Open Concept Throughout Design
All floors are designed differently depending on their type of use, yet they are united by the principle of transparency and openness: Glazed walls create a continuous sense of space on each floor while allowing for a panoramic view from the building’s center as well. The boardroom is located on the ground floor, deliberately kept visible from outside and facing the city center. On the opposing side, the lounge kitchen features a large community table to provide a place to meet for employees from all floors.
Flexible Space Planned With Open Zones For Collaborating Within Rooms
On the upper levels, offices are divided into different zones, including communicative co-working spaces and contemplative think-tank rooms. Floor-to-ceiling curtains allow for flexible, even more granular zoning. Arranging the individual areas was a deliberate design decision: While the more open zones face the vibrant city center, the rooms designed for focused work are located on the quieter side of the building.
Workspace Functions As A Tangible Reflection Of The Digital Identity
At the BestSecret headquarters, Henn Interior designed a workspace that is imbued with the company’s identity while creating an inspiring atmosphere for employees and visitors alike.
Photography by Mark Seelen | Seelen+
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