Smartflyer Penthouse by HuxHux Design
Smartflyer Penthouse is a 2025 office in Manhattan, New York, NY, United States, where HuxHux Design Inc. turns a former residential building above a warehouse in Chelsea into a social headquarters. Conceived for a luxury travel agency, the project is built around third spaces—rooms that support breakfasts, cocktail parties, dinners, and everyday work with a residential ease that feels close to hospitality.
About Smartflyer Penthouse
SmartFlyer’s global headquarters occupies a former residential building atop a warehouse in Chelsea’s gallery district, and HuxHux Design Inc. shapes it as more than an office. The project treats the workplace as a social address, one that supports breakfasts, cocktail parties, dinners, and the day-to-day rhythms of a luxury travel agency.
That brief leads to a series of layered rooms rather than a single open plan. Each area is considered as a kind of third space, giving the headquarters a residential ease while still supporting focused work and larger gatherings.
The design turns on this overlap between use and atmosphere. It aims to feel familiar enough to read as home, polished enough to recall a resort, and flexible enough to serve as a productive workplace for SmartFlyer’s team and guests.
Hospitality drives the furnishing strategy. Unique lighting fixtures, vintage rugs, custom upholstery, and lush greenery are woven into the layout, giving each room a distinct register without breaking the larger whole. Those elements help define moments of arrival, conversation, and pause as the office moves from daily use to evening events.
Craft remains visible throughout. Rather than relying on a single formal gesture, the project builds its identity through collected details and careful placement, from the way materials meet to the way the rooms hold light.
In the end, the headquarters presents work, dining, and gathering as parts of the same setting. It is an office, but also a place for meetings, hospitality, and the small rituals that shape a brand’s culture.
Photography courtesy of HUXHUX Design Inc.
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