MoMA Design Store Soho Reframes Artful Retail in Historic SoHo
MoMA Design Store Soho reopens in New York, United States with a refreshed identity by Peterson Rich Office that leans into the building’s rich 19th-century bones. The reimagined store restores the 1884 cast iron architecture while weaving in contemporary display systems, art, and signage that speak directly to design-savvy visitors. Past and present sit in close conversation here, and the result feels both grounded and distinctly urban.