Customer Experience Center for BMW in Qianhai
In the heart of Qianhai, Shenzhen, a beacon of contemporary luxury design emerges – the Customer Experience Center for BMW. This innovative project, masterfully redesigned by Archihope in 2022, stands as a testament to the transformative power of sustainable development. Nestled at the junction of Zhenhai Road and Gangcheng Road, the center embodies the spirit of Shenzhen’s New Special Economic Zone and Qianhai’s unique marine culture.
The design team, driven by the principles of sustainable development, breathed new life into the existing structure. They meticulously addressed architectural challenges such as facade design, noise, shading, ventilation, and daylighting, all while ensuring the building’s seamless integration into the urban texture. The result is a stunning testament to the future of design, a building that not only adapts to Shenzhen’s hot and humid climate but also enhances the customer experience at every turn.