The Artistic by Studio Aisslinger
The Artistic is an office project in Zurich, Switzerland, designed by Studio Aisslinger for Headsquarter. Conceived as a flagship workplace, it brings office, hospitality, and community functions into one multi-floor setting, with a focus on flexible use, retreat, and shared activity. Rather than follow a conventional office model, the project frames work as a series of choices shaped by atmosphere, comfort, and social exchange.
About The Artistic
With its new headquarters, The Artistic, in Zurich, Headsquarter, a Swiss provider of premium boutique workspaces, works with Studio Aisslinger on a flagship project for contemporary working environments. The workspace brings together office, hospitality, and community functions, responding to growing demand for flexible, self-directed ways of working. The project marks the fourth collaboration between Headsquarter and Studio Aisslinger since 2018.
As the leading expression of the Headsquarter concept, The Artistic defines a spatial typology that combines work, retreat, and community without reading as a conventional office. For the first time, the concept extends across an entire building and multiple floors, making its spatial and conceptual range fully legible. With more than 4,100 square meters (44,132 square feet) and over 550 workstations, the project operates at a scale that moves well beyond standard coworking or office models. Instead of focusing only on function, it builds an environment centered on atmosphere, freedom of choice, and emotional connection. In that sense, Headsquarter addresses a pressing condition of contemporary work: the need for self-determination.
The Design Concept By Studio Aisslinger
Studio Aisslinger’s concept starts with a deliberate shift in perspective. Fluid zones, warm color palettes, acoustically differentiated areas, and eclectic elements create an interior experience with distinct layers and moods. The guiding line, “This is not a hotel,” points to a hybrid aesthetic that draws from boutique hotels and retro pop culture, then reworks those references in a playful, inviting, and intentionally extravagant way.
The overall organization follows principles grounded in psychology: freedom of choice, opportunities for retreat, room for appropriation, and a sense of emotional belonging. Together, these factors are meant to support motivation, concentration, and collaborative value creation. They form the conceptual base of the project and shape how people move through the building, settle into different settings, and relate to one another over the course of the day.
This Is Not A Hotel
Drawing on the comfort, warmth, and slight extravagance associated with hospitality, Studio Aisslinger creates a place that recalls a boutique hotel while responding directly to the demands of current work culture. The emphasis falls particularly on meeting areas, which are planned to support exchange, strengthen relationships, and sustain a lively sense of community. These rooms do more than host scheduled conversations; they help shape the social texture of the workplace.
Shared areas such as the reception, podcast studio, and event bar are conceived as what the project describes as escapist settings. They pull people away from the routines of desk work and open other ways of gathering, speaking, and pausing. In this reading, Headsquarter becomes more than an interior project. It stands as a spatial proposition for a new work culture in which productivity, well-being, and community carry equal weight and remain closely connected.
Photography by Headsquarter
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