Soho Loft: A Chic Renovation in NYC’s Historic SoHo

Soho Loft, designed by FORRM in 2023, is a remarkable apartment located in New York, NY, nestled between SoHo, Chinatown, and Little Italy. This innovative renovation merges two units into a spacious, functional home. A modern design approach enhances urban living while creating a stylish sanctuary for a growing family. The integration of ample storage and open spaces reflects a perfect balance of elegance and practicality.

Vibrant, open-concept living space with large windows, wood floors, and a retro-style Coca-Cola machine.

Soho Loft: A Seamless Blend of Urban Chic and Family Comfort

Nestled at the vibrant crossroads of SoHo, Chinatown, and Little Italy, the Soho Loftembodies modern urban living. Designed by FORRMin 2023, this apartment revitalizes a former factory building, which transitioned into residential spaces in 2001. By merging two separate units, the designers created a spacious loft perfect for a growing family who cherishes both style and functionality.
Modern open-plan kitchen with sleek glass partition, wood flooring, and industrial decor.
Walking through the doorway, you’re greeted by a bright, airy living room. Soft green walls complement the natural light pouring from large windows, creating a serene backdrop for lively family gatherings. Vibrant furnishings, including graphic patterns and bold colors, invite relaxation and conversation. The iconic red Coca-Cola vending machine adds a whimsical flair, enhancing the urban aesthetic.
Modern architectural design with glass partitions, arched doorways, and open kitchen.

Innovative Spaces: Kitchen and Dining

Transitioning toward the heart of the home, the central corridor doubles as a gallery. This design cleverness links the public living area to private zones. The spacious chef’s kitchen, crafted with Molteni&C | Dada Engineeredfeatures, boasts an impressive view of the historic Police Building’scopper dome. A striking 12-ft wide, 8-ft tall glass and blackened steel partition offers flexibility, seamlessly shifting between intimate family meals and larger social gatherings.
A bright, open kitchen with rustic stone walls, wooden cabinets, and a large marble countertop.
The kitchen’s modern cabinetry and dynamic stone countertops showcase a perfect blend of functionality and elegance. A dining area filled with playful yellow chairs enhances the space, encouraging lively dinners with family and friends.
A cozy, pink-accented room with a striking arched shelf, curtains, and a woven basket.

Private Retreats: Bedrooms and Bathrooms

Moving towards the private quarters, the design continues to impress. A charming study/play area welcomes creativity and learning, with warm pink accents that bring warmth and playfulness.

The primary bathroomexudes luxury through large stone slab walls, complemented by a generous walk-in shower equipped with Cocoon plumbing fixtures. Secondary bathrooms reflect the same aesthetic, utilizing Porcelanosatiles and Grafffixtures, harmonizing functionality with sophisticated design.

A modern bathroom with gray marble walls, shelves, and a counter with a minimalist sink.

Every inch of the Soho Loftreflects thoughtful design choices, ensuring a clutter-free environment with ample storage solutions. The project’s custom touches enhance the overall living experience, making this loft a true sanctuary in bustling New York City.

In its entirety, the Soho Loft triumphantly illustrates how urban living can be both stylish and comfortable, meeting the needs of modern families.

Luxurious bathroom with sleek marble walls, glass shower enclosure, and wooden cabinetry.
Sleek, modern bathroom with minimalist tile design, frameless glass shower, and built-in tub.

Photography by Etienne Frossard
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- by Matt Watts

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