ChicChicBird Noodle Shop in Wuhan Boasts Unusual Facade
ChicChicBird Noodle Shop + Coffee by Qing Studio of Huazhong University of Science and Technology features a nest-like facade in Wuhan, China. Designed in 2023, this restaurant embraces its commercial roots with a large sign symbolizing the brand’s two birds and their nest.
The shop is located on the first floor at the corner of the block, and the corresponding second floor facade is rented for the signboard. This means that the shop covers an area of 160 square meters, but has 215 square meters of facade.
In the face of such a large, angular display surface, it is already difficult to use the door head or signboard design to deal with, what is needed here is a symbol with volume.
We decided to use the brand image of the store directly: the two birds, and their home: the nest, to take up the entire facade. It’s a kind of overarching symbolism, like the Duck restaurant that Venturi once praised, and the Duck, in Venturi’s mind, is essentially the same structure as the cathedral.
This is the great impact of commercial architecture on serious architecture 50 years ago in the age of the automobile, and in the current information age, it has become even more violent.
Photography courtesy of Qing Studio of Huazhong University of Science and Technology
Visit Qing Studio of Huazhong University of Science and Technology
