GIGI Studio: Custom-Designed Showroom in Barcelona

Designed by Isern Serra Studio in 2024, the GIGI Studio showroom in Barcelona, Spain, is a testament to the brand’s commitment to craftsmanship and innovation. This 1000 sq.m. space aims to redefine the traditional workspace, embracing an open and fluid floor plan that encourages creativity and collaboration.

The design concept draws inspiration from the idea of a “studio and museum,” prioritizing natural light and custom-made sculptural elements that reflect the brand’s contemporary, sophisticated aesthetic.

Spacious, minimalist living room with floor-to-ceiling windows showcasing natural scenery.
A minimalist, open-plan office space with a neutral color palette and modern furnishings.
Minimalist interior design with clean lines, open concept kitchen and dining area.
Minimalist kitchen with sleek countertops, floating shelves, and a large window providing natural light.
A minimalist kitchen with white cabinetry, sleek shelves, and black accent fixtures.
Elegant, minimalist office space with clean lines, large windows, and modern furniture.
A modern minimalist office space with large windows overlooking a scenic view.
Minimalist dining area with sleek table, modern chairs, and large windows.
Spacious, modern living room with curved, built-in seating and bar area.
Spacious modern office with sleek desks, circular table, and large windows providing ample natural light.
A minimalist interior with sculptural stone and concrete furnishings, large windows, and a sleek, modern aesthetic.
Minimalist eyewear showroom with sleek display shelves and modern wooden furniture.

About GIGI Studio

In Barcelona, Spain, the GIGI Studio showroom has undergone a remarkable transformation, courtesy of Isern Serra Studio. Completed in 2024, this 900-square-meter (9,688-square-foot) space is a testament to the brand’s commitment to craftsmanship and innovation.

A Contemporary, Sophisticated, and Creative Workspace

Led by CEO and Creative Director Patricia Ramo, the project aims to redefine the traditional workspace. The design concept blends the essence of a studio and a museum, creating a serene, warm, and elegant environment that reflects the brand’s values. Every detail has been meticulously crafted, resulting in a space that is both functional and visually captivating.

Fostering Creativity and Collaboration

The open-plan layout encourages interaction and collaboration among the team. Customized furniture and sculptural elements throughout the space infuse it with a sense of artistic flair. The central service core, with its circular stainless steel niches, serves as a dynamic hub for displaying prototypes and materials.

Showroom and Kitchen: The Heartbeat of the Space

The showroom takes center stage, featuring minimalist displays that showcase the brand’s eyewear collection. Two large, sculptural concrete tables, supported by carved Roman travertine, become the focal points of this space. Connecting the showroom is the kitchen, designed as a serene and domestic meeting area that encourages dialogue and relaxation.

Offices and Meeting Rooms: Balancing Privacy and Openness

The office area features a curved tunnel with a niche sofa integrated into the wall, providing access to the individual offices. These private spaces boast the best views and are complemented by custom-designed furniture, including Cesca chairs and Wassily chairs. The main meeting room, with its large concrete table and sculptural FF CHAIR chairs, prioritizes natural light and views of the surrounding greenery.

A Harmonious Blend of Craftsmanship and Innovation

Throughout the GIGI Studio showroom, the design team has seamlessly integrated tradition, innovation, and artistic exploration. The result is a space that celebrates the brand’s essence while providing a unique and inspiring workspace for the team. This project is a testament to the power of design in elevating the workplace experience.

Photography by Salva Lopez
Visit Isern Serra Studio

- by Matt Watts